0 Comments Business

When is The Best Time To Move To A New House?

READ MORE
Offer 24*7 assistance
0 Comments Business

Roles a Locksmith Plays in Strengthening Your Office’s Security

READ MORE
Inefficient Packing
0 Comments Business

Reasons Why An Understaffed Moving Company Can Be A Big Nightmare

READ MORE
0 Comments Services

How to Prevent Injuries During a DIY Move

READ MORE

5 Steps to Master Your Online Presence

online business tips and tricks

If you run an online business, you understand how important your online presence is to your brand. According to a small business survey, more than 90% of shoppers consider visiting an offline store because of the experience they had on the store’s website. Having a website can elevate your business brand and also increase the number of people you market yourself to, from local to global. If you are looking to expand your small business, it is crucial that you have a strong online presence. Here are crucial online business tips and tricks that can take your business to the next level.

1.      Business Branding

Business Branding
Credit: Pixabay

When planning to build a website, you need to consider your business branding. This simply translates to how you want your business to be viewed online. You need to give your online brand a character that will reflect well on your offline store. Your branding strategy should be able to set your business apart from the rest and should resonate with client needs. Ensure that your brand looks the same whether it is being viewed from your website or on social media platforms.

2.      Picking Website Platforms

Picking Website Platforms
Credit: Pixabay

Once you have a well-defined brand, you need to think about your website platform. It is easy to create a business website today than it has ever been. There are numerous website building platforms to choose from. These platforms come with pick and drop features that make it easy for anyone to create their own website. Ensure you pick a platform that offers SEO tools that you can use to make it even easier for your website to be discovered online.

3.     Tell a Story

Tell a Story
Credit: Pixabay

Apart from the ‘About Us’ and ‘FAQ’ pages, the best www.seotoronto.company recommends the use of blogs on your website. This is one of the most important online marketing tips for small business. These blogs can be in the form of “how to” audio content, video content or simple text-based posts. In whichever form you choose to use blogs, they are a perfect way to boost your brand and connect directly with your target audience. For blogs to be effective, you need to ensure that you share content that is helpful to your audience. Ensure that your content is industry specific to attract people looking for your kind of products or services. This way, you boost your chances of conversions.

4.     Use Social Media

Use Social Media
Credit: Pixabay

Any list of online business tips and tricks is not complete without emphasizing on the importance of social media. Using social media helps to connect your small business with the world. Through social media, your brand can directly communicate with your target audience, create new clients, and build lasting relationships with existing ones.

5.     Email Marketing

Email Marketing
Credit: Pixabay

An email marketing strategy makes it possible for your business to stay connected to your clients. At least 26% of online businesses use email marketing as a sales platform while more than 7% of business owners use this tool to create brand awareness and grow their brand. Clients who make purchases via email have been found to spend 138% more than consumers who visit a brick and mortar store. Therefore, you should not ignore email marketing as a tool for growing your business.

7 Amazingly Simple Tips of Re-purposing Old Content

As a content creator, one thing you definitely know is the fact that not all the content you create will receive the traffic or engagements you anticipated. Even so, there are a few posts that get more buzz than you anticipated and this makes them the best posts for repurposing. Repurposing of content involves changing of the content format and also changing the target audience for the post. This gives a top ranking post a second chance to trend in a different niche and generate more engagement for your website. It is also possible to repurpose content that performed poorly in a certain niche. You can simply reformat it and post it again. If you are new to content repurposing, here is how to repurpose content like a pro.

1.      Re-Format Your Content for Different Social Media Platforms

Credit: Pixabay

You can reformat content that generated a lot of engagement and tailor it for different social media platforms. You can select a different image to go on your Facebook page and another for your Instagram page with different captions. This helps to reach more users on different platforms.

2.      Host Webinars Or A YouTube Video

Credit: Pixabay

Some of the people you are targeting do not like reading and will instead prefer to watch a video on your content. Therefore, you should also consider repurposing your written content by turning it into a YouTube video or into a webinar. This ensures that none in your niche market is being left out.

3.      Creating Infographics

Credit: Pixabay

It is also possible to repurpose your content by breaking it down into smaller parts that are easier to read. With infographics, you are able to share your content using attractive images without going through the stress involved in creating video content. As you learn how to repurpose content, you can learn how to use online infographics tools that will make your infographics creating easy.

4.      Create A Presence on Pinterest

Credit: Pixabay

Besides Instagram and Facebook, Pinterest is one of the best social platforms for creating a web presence. Pinterest offers a perfect platform for posting your infographics. This is because Pinterest is an image based platform where well-designed work is appreciated by users.

5.      Sending Newsletters

Credit: Pixabay

Repurposing content is all about taking content you had posted a while back and reformatting it in a way that sparks fresh engagement with your audience. Sending newsletters to your audience is also a perfect way of repurposing your content. These newsletters will bring your content directly to your audience.

6.      Refreshing Old Posts

Credit: Pixabay

This is simply resending or reposting old posts that were successful in their niche. However, according to SEO experts at SEO Vancouver, it is important to go through the posts and rewrite them if you must before you send the content out to your target audience. Only repost information that is relevant and helpful to the reader.

7.      Posting Questions on Quora

Credit: Pixabay

You can post an interesting and engaging question on Quora. This question should be related to a piece of content you want to repurpose. As users start reading and commenting on your questions, some will want to read a real answer. Thus, they will follow the link you provided, which will lead them back to your post.

 

How to Prevent Injuries During a DIY Move

Injuries such as lower back pain when moving are quite common. This is usually down to the inevitability of lifting stuff off the ground. Unless you hire professional Toronto movers to handle the move for you, you have to deal with the injury risks associated with a DIY move. Here are some of the precautionary measures you should take to prevent injuries during the move.

1.      Use Your Legs to Lift

Credit: Pixabay

This has probably been hammered into you time and again. You should always use your legs to lift and not your back. You can get away with using your back for lighter loads and for a short period of time. But if you do it repeatedly or try to lift very heavy loads, you are bound to sustain back injuries. Make a point of lifting the right way from the very beginning.

2.      Do Not Rush

Credit: Pixabay

If you start to rush things during a move, you increase the chances of something going horribly wrong. You should take your time and do things the way they should be done. Make sure everything is packed properly to prevent the items from falling out of the boxes are you carry them. Take precaution when maneuvering corners and staircase. It’s easy to fall or have a heavy box fall on you.  By taking things slow, you’ll have a smooth and trouble-free move and your body will thank you for it.

3.      Stay Organized

Credit: Pixabay

There’s no debating that your home will turn into one big mess during the move. Take time out in between packing and moving stuff to organize things. You do not necessarily have to put things away, but you can bring some semblance of order by stacking boxes along a wall and keeping things to one side of the room. This way, you will reduce the chances of tripping accidents and injuries. You also won’t have to worry about bumping into stuff when carrying boxes out of a room.

4.      Don’t Over Exert Yourself

Credit: Pixabay

You may think you’re strong, and you may actually be, but it’s foolhardy to try and be a hero by carrying a large carton of tools on your own. Ask for help carrying heavy boxes even when you feel that you can carry them by yourself. Doing this will lighten the load and reduce chances of injury. Looking strong won’t do much for you in the long run and could lead to lower back pain when moving.

5.      Use the Right Equipment

Credit: Pixabay

A willing mind and a strong back won’t be enough to execute a successful move on your own. This is why you might want to consider hiring a professional mover who has all the tools required to execute a smooth move in a timely and efficient manner devoid of injuries. If you insist on doing it on your own, at least consider investing in tools such as a two-wheeler and carrying straps. These tools help make moving a much safer undertaking.

6.      Pack the Right Way

Credit: Pixabay

Packing your things properly can help prevent injuries when moving house. The last thing you want is things shifting in the carton box as you walk. This shifting can put excessive strain on your back that can lead to injury. Make sure all cartons boxes are packed to the brim such that there’s no room for the items to move around.

Top