Email marketing is one of the most effective ways to market your brand. It is also the most preferred communication channel by most people when it comes to receiving promotional news from brands. More than 70% of consumers prefer behind reached via email by brands. Failure to use email effectively in your business is essentially leaving money on the table. You should make proper use of every marketing opportunity at your disposal so that your business gets maximum exposure. Here are some email opt-in best practices to help you get the most out of your email marketing efforts.
1. Optimize Overlays
Overlays are popups that have a more defined edge. Overlay popups have the ability to better grab the attention of the reader than the regular popups. They have grown to the most ideal way to make people sign up to your email list. According to experts, using overlay popups can increase your conversion rates by about 400%.
2. Do Not Ask for Too Much Information
Most visitors will avoid subscribing to your emailing service not because they dislike your brand but because you’re asking for too much information in your opt-in form. With identity theft on the rise, people are skeptical about trusting anyone who requires too much information. For this reason, you only want to ask for the bare minimums. An email address and name will do for most businesses. This is one of the email opt-in best practices you cannot afford to ignore.
3. Remove Distractions
Make your site as easy to navigate as possible. When using opt-in pop-ups, you need to ensure that your site does not have any unnecessary widgets. Use one call of action at the end of each post and avoid pointless videos. All this is done to ensure that your readers are not bombarded with too much information. This way, they will stay on your site long enough to sign up to your email list.
4. Attach a Landing Page in Your Social Media Sites Bio
Another way to increase your email opt-in is by ensuring that you attach your landing page URL to your Twitter and Facebook bio. This gives your followers an easy way of accessing your website and other platforms you are active on. Your bio is what your follower sees each time they come to your social media page. Make the most out of it.
5. Use Facebook Post Pinning Option
On your Facebook page, your posts are arranged based on the times they are posted. If you had posted about your website a week ago, chances are that the post has been delegated to the bottom of the timeline. The latest posts are what shows up first in the feed. The best way to keep a post relevant is to pin it on your Facebook page. Create a post with relevant email opt-in info and pin it on your page to ensure that everyone who comes to your page can see that information.
You can find out more about using email more effectively by consulting the marketing pros at www.seotoronto.company.