SEO mistakes waste your time and hurt your bottom line. It is possible to fall victim to Google penalties for failing to meet some of the algorithm standards or going against the rules of SEO. When this happens, it takes a lot of time to get back on Google’s good books and can at times spell the end of your business due to a drop in search rankings. It is important to get your SEO right to avoid running afoul with Google and other search engines. Here are the most common SEO mistakes and how you can avoid them.
1. Stuffing of Keywords
Keyword stuffing was a common SEO tactic in the past. It used to work a treat since it was easy to game the Google algorithm then. Sadly, and predictably so, this workaround doesn’t work anymore. Your website will get knocked off the SERPs faster than you can say “stuff”. The reason Google clamped down on this tactic was that it created a bad experience for website visitors. Google is all about giving the users of their platform the most relevant and helpful results.
Today, Google uses Latent Semantic Indexing which makes keyword repetition pointless. Google has the ability to recognize phrases and words to tell what your content is about. Focus on creating readable content as this can help in ranking better on the SERPs than keywords stuffing.
2. Buying Links
Creating backlinks for SEO is important and is one of the more challenging aspects of SEO. This has brought to the fore companies that sell links to those who want an easy way out. Today, Google has a method of identifying bought links and websites are penalized for using these links. Focus on using white-hat techniques for building links such as building partnerships and guest posting.
3. Failure to Customize Your URLs
On-site SEO optimization is very important when it comes to SEO. It is also the part you have control over. You need to use every opportunity you have to ensure that your website is visible to search engines. Each time you publish a blog or webpage, ensure that you change your URL to include the keyword you are targeting. Avoid using the default URLs and instead, put your title in the URL. This is one of the most common SEO mistakes people normally overlook.
4. Not Using Meta Descriptions
While meta descriptions don’t play a role in how your site ranks in search engine results, they help in convince search engine users to click through to your website on the search engine results pages. A meta description is a teaser that shows people what your content is about and prompts them to click through. Use meta descriptions to convince search engine users that your website provides the best answer to their search query.
5. Skimping on Content
Your competitors are probably already producing good quality content so skimping on the quality of content you produce won’t cut it. You need to make sure that your content is not sloppy or irrelevant. It should be accurate, well written and grammatically correct. Generally, longer content performs better than shorter content. Putting out informative, high-quality content is one of the best ways to boost your possibility of ranking well of search engines.
6. Running a Slow Site
You can get an SEO expert at www.seovancouver.ca to help with the assessment of your website if you think it’s running slow. One of the factors used by Google to determine whether a website is rank worthy is the speed of the site. Pages that take too long to hold affect user experience and will negatively impact your SEO rankings. Update your scripts and ensure your images are correctly sized. A slow running site is one of the SEO mistakes to avoid in 2018. .