As a content creator, one thing you definitely know is the fact that not all the content you create will receive the traffic or engagements you anticipated. Even so, there are a few posts that get more buzz than you anticipated and this makes them the best posts for repurposing. Repurposing of content involves changing of the content format and also changing the target audience for the post. This gives a top ranking post a second chance to trend in a different niche and generate more engagement for your website. It is also possible to repurpose content that performed poorly in a certain niche. You can simply reformat it and post it again. If you are new to content repurposing, here is how to repurpose content like a pro.
1. Re-Format Your Content for Different Social Media Platforms
You can reformat content that generated a lot of engagement and tailor it for different social media platforms. You can select a different image to go on your Facebook page and another for your Instagram page with different captions. This helps to reach more users on different platforms.
2. Host Webinars Or A YouTube Video
Some of the people you are targeting do not like reading and will instead prefer to watch a video on your content. Therefore, you should also consider repurposing your written content by turning it into a YouTube video or into a webinar. This ensures that none in your niche market is being left out.
3. Creating Infographics
It is also possible to repurpose your content by breaking it down into smaller parts that are easier to read. With infographics, you are able to share your content using attractive images without going through the stress involved in creating video content. As you learn how to repurpose content, you can learn how to use online infographics tools that will make your infographics creating easy.
4. Create A Presence on Pinterest
Besides Instagram and Facebook, Pinterest is one of the best social platforms for creating a web presence. Pinterest offers a perfect platform for posting your infographics. This is because Pinterest is an image based platform where well-designed work is appreciated by users.
5. Sending Newsletters
Repurposing content is all about taking content you had posted a while back and reformatting it in a way that sparks fresh engagement with your audience. Sending newsletters to your audience is also a perfect way of repurposing your content. These newsletters will bring your content directly to your audience.
6. Refreshing Old Posts
This is simply resending or reposting old posts that were successful in their niche. However, according to SEO experts at SEO Vancouver, it is important to go through the posts and rewrite them if you must before you send the content out to your target audience. Only repost information that is relevant and helpful to the reader.
7. Posting Questions on Quora
You can post an interesting and engaging question on Quora. This question should be related to a piece of content you want to repurpose. As users start reading and commenting on your questions, some will want to read a real answer. Thus, they will follow the link you provided, which will lead them back to your post.