If you run an online business, you understand how important your online presence is to your brand. According to a small business survey, more than 90% of shoppers consider visiting an offline store because of the experience they had on the store’s website. Having a website can elevate your business brand and also increase the number of people you market yourself to, from local to global. If you are looking to expand your small business, it is crucial that you have a strong online presence. Here are crucial online business tips and tricks that can take your business to the next level.
1. Business Branding
When planning to build a website, you need to consider your business branding. This simply translates to how you want your business to be viewed online. You need to give your online brand a character that will reflect well on your offline store. Your branding strategy should be able to set your business apart from the rest and should resonate with client needs. Ensure that your brand looks the same whether it is being viewed from your website or on social media platforms.
2. Picking Website Platforms
Once you have a well-defined brand, you need to think about your website platform. It is easy to create a business website today than it has ever been. There are numerous website building platforms to choose from. These platforms come with pick and drop features that make it easy for anyone to create their own website. Ensure you pick a platform that offers SEO tools that you can use to make it even easier for your website to be discovered online.
3. Tell a Story
Apart from the ‘About Us’ and ‘FAQ’ pages, the best www.seotoronto.company recommends the use of blogs on your website. This is one of the most important online marketing tips for small business. These blogs can be in the form of “how to” audio content, video content or simple text-based posts. In whichever form you choose to use blogs, they are a perfect way to boost your brand and connect directly with your target audience. For blogs to be effective, you need to ensure that you share content that is helpful to your audience. Ensure that your content is industry specific to attract people looking for your kind of products or services. This way, you boost your chances of conversions.
4. Use Social Media
Any list of online business tips and tricks is not complete without emphasizing on the importance of social media. Using social media helps to connect your small business with the world. Through social media, your brand can directly communicate with your target audience, create new clients, and build lasting relationships with existing ones.
5. Email Marketing
An email marketing strategy makes it possible for your business to stay connected to your clients. At least 26% of online businesses use email marketing as a sales platform while more than 7% of business owners use this tool to create brand awareness and grow their brand. Clients who make purchases via email have been found to spend 138% more than consumers who visit a brick and mortar store. Therefore, you should not ignore email marketing as a tool for growing your business.